Author: Alisa Herr
We all have stories to tell. Whether it’s why your mission matters, why your business is better than your competition, how you got to where you are today, or about the latest political kerfuffle, data makes any story more engaging. And engagement is the name of the game.
Understanding your readers is the first step in writing a successful story. Without readers, you're just screaming into an echo chamber. Your message is going nowhere.
"Graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone." — AIGA
Design is a collaborative process, one that involves many hours working as a team with a variety of different people. The beauty of it lies in each team member's strengths building upon each other and creating a final product bigger than any one person.
You want to love your website's design, right? That's not going to happen if you hate the process.