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Small budget, big fundraising dreams — No problem!

Nonprofits depend on charitable donations and use various channels to do so. From direct mail and personal solicitations, to charity auctions and online giving. It’s important to diversify fundraising streams in order to attract as many donors as possible. Today, small nonprofits are realizing that they need to include online giving to their list of … Continued

Web Accessibility for Everyone

We all have different roles in building the web. Marketing pros aim to get a succinct message to their target audience. Web designers create designs that are beautiful, distinctive, and functional. Web developers build code that is functional and robust. To do our jobs to the best of our abilities, we must all understand what accessibility means in … Continued

Playing our part and giving back

For the past two years, I have had the opportunity to volunteer with PORCH Durham as a delivery person to school food pantries. PORCH Durham is a community-based nonprofit that supports the Inter-Faith Food Shuttle’s school pantries and Backpack Buddies programs. Taking a few hours out of my busy schedule each month, I shuttle large … Continued

Time for change: How I landed on Unity’s doorstep

New career opportunities don’t happen very often. After years of working in the nonprofit sector, I found myself without a job. However instead of focusing on what I had lost, I began to explore what I had to gain. Perhaps a career on my terms was on the horizon. One with work-life balance and an … Continued

Startup digital agency seeks part-time Social Media Specialist

Unity Digital Agency is on a mission to change the world. We aspire for sustainability and equity by empowering our partners to inspire action with accessible, open source digital tools. We are committed to providing a nurturing environment that is free from discrimination and harassment based on race, color, ethnicity, national origin, religion, age, gender identity or … Continued

Startup digital agency seeks part-time WordPress Developer

Unity Digital Agency is on a mission to change the world. We aspire for sustainability and equity by empowering our partners to inspire action with accessible, open source digital tools. We are committed to providing a nurturing environment that is free from discrimination and harassment based on race, color, ethnicity, national origin, religion, age, gender identity or … Continued

Reframing How We Think About Resources

The systems that nonprofit and micro-businesses use to define, document and measure processes are similar because their access to resources is similar. I like to call these systems “Low Resource Systems” (LRS).

Welcome to the Unity team, Lorrinda!

Starting this business has been one of the 3 hardest things I have ever done in my whole life (the other 2 were delivering each of my babies). Getting through each of those challenges has made me feel like Wonder Woman in retrospect. But it’s not possible to do any of those things alone. The strength in overcoming any seemingly insurmountable task is found in others who share your goal.

When I first spoke with Lorrinda, I knew we were kindred spirits. We sat down together and she described Unity in such a way that could only mean one thing…

Storytelling with data: What you must understand about your readers

We all have stories to tell. Whether it’s why your mission matters, why your business is better than your competition, how you got to where you are today, or about the latest political kerfuffle, data makes any story more engaging. And engagement is the name of the game.

Understanding your readers is the first step in writing a successful story. Without readers, you’re just screaming into an echo chamber. Your message is going nowhere.

Why you should love your design agency

“Graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone.” — AIGA

Design is a collaborative process, one that involves many hours working as a team with a variety of different people. The beauty of it lies in each team member’s strengths building upon each other and creating a final product bigger than any one person.

You want to love your website’s design, right? That’s not going to happen if you hate the process.